More Marketing Tips

• • 10 Ideas to Help Sharpen Your Headline Writing Skills
• • Think Digital is Where It’s At? Think Again.
• • Hook Your Audience with Habit-Forming Products
• • Make Your Brand Impossible to Resist with Fascination
• • How to Stand Out in a 3-Second World
• • 3 Keys for Reaching an Entitled Generation
• • 3 Ways to Sabotage Your Next Direct Mail Piece (And How to Market Smarter)
• • Marketing to the Smallest Viable Audience
• • 5 Reasons to Consider a Rebrand for Your Business
• • How Magnetic Marketing Cements Customer Loyalty
• • How to Persuade Prospects to Say Yes
• • How to Make Your Idea Stick
• • How to Perfect Your Sales Copy
• • The Power of Simplicity in Marketing
• • Funnel Your Efforts in the Right Direction
• • Only As Strong As Your Weakest Touch Point
• • Smart Companies Get People Talking
• • 6 Steps To Customer-Centric Writing
• • Sell With Words That Inspire
• • Creating a Category of One
• • Four Keys to Building Customer Relations
• • Eye-Stopping Headlines
• • Powerful Business Cards
• • Design Direct Mail That Sells
• • Create a Great New Logo

5 Elements of an Irresistible Offer

Want to take some new territory with your next marketing push?

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch.

To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.

Here are five elements to include when structuring an irresistibly good offer:

1. Value

The heart of your sale lies in the value you bring.

Before you package your message, ask yourself, “What is the most valuable thing I can do for my customer?”

How can you take your client from Point A to Point B in a way that creates a win? Sell the outcome, because this is really the crux of your offer.

2. Language

What style or slang terms do your customers use?

Every bubble has its lingo, and companies do well in using the common language of their people. Offering ski apparel? You’ll sell more if you throw in jargon like kickers, white rooms, throw downs, etc.

3. Reasons Why

Ever wondered, “what’s the catch?” or refused a deal because it seemed too good to be true?

People are so used to being short-changed that when they receive a value-filled offer, they find it hard to accept. Include a solid reason behind your offer (an overstock, warehouse relocation, or a once/year sales blowout), and clients will be more eager to engage.

4. Payment Plans

High-ticket items carry high risk.

People generally think of costs in terms of monthly expenses, so breaking a hefty price tag into segments can mean the difference between a customer balking or a prospect proceeding. Incentivize customers with payment plans, and it will make large purchases seem more realistic.

5. A Great Close

Many prospects consider buying but never pull the trigger.

Use elements of scarcity (limited supply, time, or resources) to gain leverage. If you have a running countdown of time or available stock, spread the word to drive response. Add a bonus item (free frosting with your cake mix) or an outrageous guarantee (think 30-day, no-questions-asked return policy), and you may reverse the hesitation someone has about doing business with you.

Sell, Don’t Slack

Don’t slack when it comes to structuring an offer that sells. Before your next campaign, craft a compelling, thoughtful offer. Your conversion rate will skyrocket and so will your bottom line.